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Big ideas in organisations. (Marketing. (Pricing. People. Promotion. PR.…
Big ideas in organisations.
Marketing.
Pricing. People. Promotion. PR. Customer Base.
Ansoff Matrix. Mission Statement. Company Vision. Product and service presentation.
Market Environment. Diversification. Competitors. STEEPLE. Development. Market share. Opportunities.
Market research. Primary, secondary. Statistical analysis, Predicting trends, Quantative and qualitive.
Innovation.
Product design.
Criteria.
Produce-ability.
Functionality
Aesthetics
Reliability
Maintainability
Durability
New Product.
Incremental change.
Breakthrough designs.
Next Generation Design.
Schneider and Hall (2011),
five reasons new products fail.
Company growth unsustainable - Inability to scale up production efficiently. Strain on company’s finance and facilities.
Premature launch – product functionality premature for market requirements.or functionality errors due to lack of testing.
The product does not have sufficient appeal to the market.
The customer does not understand the product.
No market for the product despite novelty.
The Design Process.
Discover. Generate concept.
Design. Preliminary and early versions.
Develop. Screening, Evaluation. Improving.
Deliver. Prototype, Decision making and Evaluation.
Quality Function Deployment (QFD) (Hauser and Clausing, 1988).
Service design.
Johnston and Clark's (2005), five elements of service concept.
Service Idea: nature of the service.
Service operation: All elements of the service delivery.
Outcome: clear understanding what the customer is wants and how to measure it.
Service Value: Customer's perceived benefitsagainst costs.
Economic environment.
Financing.
Traditional.
Bank finance
Equity.
Lease finance
Venture Capital (Private Equity)
Working capital
Debt factoring (credit).
New online.
Micro Financing
Peer to peer
Crowd funding
Internal environment.
Customers.
Competitors.
Suppliers .
Distributors.
External environment
Social/Cultural.
Legal, political restriction (tariffs)
Technological.
Expansion.
Outsourcing.
Market Share
Globalisation.
Labour.
Operations.
Problem solving. Adaptation and development.
Logistics, Distribution strategy.
Input: facilities, equipment, supplies.
Process: workflow, design, control, systems.
Output: products, services, customer experience and satisfaction.