Big ideas in organisations. (Marketing. (Pricing. People. Promotion. PR.…
Big ideas in organisations.
Pricing. People. Promotion. PR. Customer Base.
Ansoff Matrix. Mission Statement. Company Vision. Product and service presentation.
Market Environment. Diversification. Competitors. STEEPLE. Development. Market share. Opportunities.
Market research. Primary, secondary. Statistical analysis, Predicting trends, Quantative and qualitive.
Next Generation Design.
Schneider and Hall (2011),
five reasons new products fail.
Company growth unsustainable - Inability to scale up production efficiently. Strain on company’s finance and facilities.
Premature launch – product functionality premature for market requirements.or functionality errors due to lack of testing.
The product does not have sufficient appeal to the market.
The customer does not understand the product.
No market for the product despite novelty.
The Design Process.
Discover. Generate concept.
Design. Preliminary and early versions.
Develop. Screening, Evaluation. Improving.
Deliver. Prototype, Decision making and Evaluation.
Quality Function Deployment (QFD) (Hauser and Clausing, 1988).
Johnston and Clark's (2005), five elements of service concept.
Service Idea: nature of the service.
Service operation: All elements of the service delivery.
Outcome: clear understanding what the customer is wants and how to measure it.
Service Value: Customer's perceived benefitsagainst costs.
Venture Capital (Private Equity)
Debt factoring (credit).
Peer to peer
Legal, political restriction (tariffs)
Problem solving. Adaptation and development.
Logistics, Distribution strategy.
Input: facilities, equipment, supplies.
Process: workflow, design, control, systems.
Output: products, services, customer experience and satisfaction.