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GRAB PARTNERSHIP PROGRAM, Grab event (Grab (Benefit package (Communication…
GRAB PARTNERSHIP PROGRAM
Grab event
Grab
Audience
SL GrabCar
SL Grab Bike
Where
When
What
Objective
Benefit package
Communication
Activity & Booth
Long term
Sponsor package
Yokohama
Offers
Tyre
2 Wheels
price: 200 -800k
4 Wheels
Price: 1tr - 7tr
Service
Discount
NPP
HCM
Car: 6 NPP
Bike: 2 Dis x 150 = 300 Ret
HN
Car: 4NPP
Bike: 3 Dis x 50 = 150 Ret
How
SMS contain link
Landing page: QR code
Market: Bắt đầu làm 2016
PCR
Market Share: 5%
Positioning: Ngang BS & Michelin
MC
Market Share: 15%
Ngang IRC, cao hơn CS Mina
CH kiểu mẫu