Categories of information by organisations (Knowledge and management…
Categories of information by organisations
Knowledge and management creation
An engineer knows the metallurgical composition of an alloy that reduces sound in gear systems. Sharing this information organisation wide can lead to more effective engine design and it could also lead to ideas for new or improved equipment within the organisation.
one department of an organisation may hold key information about a product that could affect the rest of the organisation in a positive or negative way.
Management information systems (MIS)
the level of sickness over the previous 30 days that might be held in the individual personnel record of each member of staff. The nature of the illness, or the names of each individual involved, may become important at some stage, but an initial decision about the need to use agency staff, for example, can simply be based on the overall figures.
monitor staff training in a hospital; the location and contact details of each charity worker in a disaster area; personnel record of all staff
Marketing, promotions and sales
sales figures may identify an increase in sales of a product in a specific region. This could be exploited via the use of targeted marketing, so that sales in this region could be developed and grow even further.
Information gathered from customer loyalty cards can provide information about purchasing patterns and habits of key groups, such as those under the age of 26. The use of these customer loyalty cards can be linked to shops in which they were used and so organisations can also analyse by geographical areas
Financial analysis and modelling
if sales figures for a region show that 10 million tins of beans were sold, if the population of that region were to increase by 25%, modelling would suggest that sales of beans would also grow by 25%. However, if other factors were important, such as that people may buy fewer beans and switch their demand to more expensive products as their income grew, this could also be included in the model.
the top selling brands or periods during the year when sales are high. This information can be used to create models of expected customer behaviour.
software could be used to hold bookings for a childrens entertainer. The information held would be the actual date and time of booking, as well as other information, such as the name of the client and their telephone number.
A CRM (Customer Relations Management) system helps you keep your customer’s contact details up to date, track every interaction they have with your business, and manage their accounts. It’s designed to help you improve your customer relationships, and in turn, customer lifetime value.
whether or not to start selling products in Bulgaria
whether or not to turn the sprinklers on to water the grass at the Head Office
Internal and external communication
location of a secret testing station may only be intended for internal communication, while information about the launch of a new product may be intended for customers.
Christmas shop opening hours could be shared with staff (internal communication) and customers (external communication).
the annual web clicks of a major online retailer, health data on the population of an entire country.
data that can be analysed for insights that lead to better decisions and strategic business moves.