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Rhetorical Theory Paper (Explain primary theorist (https://ezproxy.wheaton…

- - - - Michelle
- - - - in summary, Han's philosophical perspective is characterized by adaptability to changing situations, utilitarianism in speech and conduct, and low opinion of human nature.
        
        Philosophical perspective
      - he states that a person's language and conduct are guided by a utilitarian motive
      - From a reading of Han Fei Tzu three categories of persuasion are discernible: (a) audience adaptation (talking to the heart), (b) gaining trust (accumulating trust), and (c) face saving (embellishing the good).
        
        categries for pursuasion (explained later in the article)
      - Han divides trust into small trust and big trust. Small trust is gained through everyday speech and doing trivial things, and it is essential to establishing big (real) trust... the long-term profits of big trust are made possible by accumulating small trust.
        
        Trust