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Local Culture, Popular Culture, & Cultural Landscapes (HOW CAN LOCAL…

- - - - COMMODIFICATION - an object to be bought or sold becomes an object that can be bought, sold, and traded in the world market. :star:
      - Question of authenticity
      - FIELD NOTE: New York’s many ethnic neighborhoods lining the streets of the race, traditional dressing for jewish neighborhood's residents , crowd was quiet - odd.
      - FIELD NOTE: Lindsborg, Kansas, founded by Swedish Lutherans in 1869, has remade itself in recent decades as ‘Little Sweden, U.S.A.', visitors interested in the Swedish American heritage.
    - - The Lost City - resort in Sun City evokes the mystical images of Africa described in a legend fig.4.9
        
        Guinness and the Irish Pub Company - an Irish truck marks the entrance to an Irish Pub Company pub in Dubai, (fig 4.10) Irish "pub schools" for bartenders
        
        "Authentic" tourist destination are designed to exploit the mystical in local cultures.
        
        FIELD NOTE - Dingle Peninsula in Ireland, primarily an agricultural village, colorful inns and houses of the older town, ‘Little Bridge Pub’is an ‘authentic’ pub, the kind that the Irish Pub Company works to replicate.
- - - - MANUFACTORING A HEARTH
        
        Reterritorialization of popular culture: process in which people start to produce an aspect of popular culture themselves, doing so in the context of their local culture and place, and making it their own. (Ex - reterritorialization of hip hop)
        
        New York & Los Angeles: then diffused abroad in major cities in Europe: first small group of ppl. in Indonesia
        
        Fig. 4.18 - French Hip Hop artist MC Solaar - writing something that connected w/the youth of their country
      - :check: Contagious diffusion and hierarchical diffusion (Ex: the Dave Matthews Band) - began as college bands or in college towns
      - Corporations & marketing agencies play in creating popular cultures
  - - - Surfing (1960s)
        Skateboarding (1970s)
        Snowboarding (1980s)
        Ultimate Fighting (1990s)
        Ultimate Fighting (1990s)
        
        Corporations must create the “new” so that they have something to sell that is “socially desirable.”(Ex: extreme sports)
  - - - North America: movies, television, music, sports, and fast food
      - Japan: children’s television programs, electronic games, and new entertainment technologies
        
        Western Europe: fashion, television, art, and philosophy
        
        South Korea: television dramas, movies, and popular music
      - India: movies
      - The rapid diffusion of popular culture can cause consumers to lose track of the hearth of a good or idea.
        
        When popular culture displaces or replaces local culture, it will usually be met with resistance.
        
        Geographers realize that local cultures will interpret, choose, and reshape the influx of popular culture.
        
        policy: requiring 40% of on-air time to be in French; French Gvm't helped maintain its cultural industries
        
        popular media like music, TV& film from the US & United Kingdom diffuse quickly
        
        FIELD NOTE: Figure 4.21
        Seoul, South KoreaJapanese tsunami in 2011, marketplace with handcrafted goods - arrived on Insadong, found tea shops and boutiques with handcrafted goods, but the market still sold plenty of bulk made goods