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What Has Not Gone Well That We Can Learn From? (Conversion rate from…
What Has Not Gone Well That We Can Learn From?
Conversion rate from trials to proposal is weaker than last year
Number of Deals L. was supposed to close this year
We lost a few prospects because we didn't define use-cases
We still have two undefined content hubs 1insights/blog)
Tough to meet schedule for reports
Time Management
We could have had more reach outs to more prospective clients and get more trials set up
Making time to play around with out products
Coming up with a way to do something public with new products
Spent a lot of time on manual generation of charts (time consuming)
Being reactive to Renewals
Availability of Product Marketing Material
Too many different areas for tracking - consolidate tech stack
No standardized queries ... so some charts have incorrect data
We don't have any best practices for new products & data uses... which means each team approaches separately
Forecasting - better understand our pipeline
We didn't add in reliability into CQ
Some valuable countries have fallen through the cracks
No clear process for solving data bugs or methodology quirks so we spend a lot of time trying to resolve these
No standardization of what 3rd party data we use
Number of customers have said that Explorer Product could be improved (product hard to use)
Better infusion of sales mindset throughout company
Missed Revenue Target
We need a better way to plan out our marketing strategy over a longer time (segmentation, long term planning, etc.)
Line between marketing and sales
Self
Team
Business
6
4
3
5
1
4
4
3
CRITICAL?
CRITICAL