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MD / CEO (Account Managers (What do our clients want?, Who are our…
MD / CEO
Account Managers
What do our clients want?
Who are our client's clients?
How can we meet their needs?
What's the best way to get their message across?
How can we build our client's business?
Who are our best customers? What do they spend with us?
Marketing
How will we talk to our customers?
How will we stay current in their minds?
10 Ps
Who are our best customers? What do they spend with us?
What channels shall we use?
Sales
How will we convert leads to opportunities to sales?
How do we generate leads?
How will the marketing team support us?
Which clients are the most fruitful?
CRM
Producers
What's the best way to get the message across?
How long will it take?
How much will it cost?
Is everyone clear about what we're trying to do?
What are the best tools for the job?
Creative Director
What's the best way to get the message across?
Is everyone clear about what we're trying to do?
What are the best tools for the job?
What's the latest and greatest?
Is the work great?
Project Managers
Have we got the right team?
Do they know what they're doing?
Are they getting clear and timely feedback?
Is the work great?
Creative Team
Do I know what I'm doing today?
Do I know what my next deadline is?
Have I received the clear and timely feedback?
What business are we in?
What's our USP?
Who are our customers?
Where are our customers?
How are we meeting their needs better than the competion?
What's our Vision?
What's our Mission?
Where are we going?
Have we got the right people, premises, infrastructure?
How's the business performing?
What's going on in the world that's going to impact us? Our customers?
Accounts
Legal
HR
Business Strategy
How do we look & feel to our customers? Brand Strategy
What are our Values?
What does the forecast tell me?
How's my P&L?/ Revenue vs Expenses