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Ecology of the Mass Media (Screen Media and Socialization Concerns…
Ecology of the Mass Media
Mass media and socialization
Mass media is the form of communication which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver. Pg. 331
Media affects socialization because it influences values, beliefs, attitudes, and behavior. Pg. 331
"Mass media are shapers, spreaders, and transformers of culture." Pg. 331
Theory of cultuvation was proposed by Gerbner and Gross (1976) and states that the more time people spend "living" in the television world, the more likely they are to believe social reality as portrayed on television. (pg. 333)
Chronosytem Influences on Mass Media
Media and technology have changed drastically in the last 100 years. Different types of media keep emerging.
Media is more personalized and direct. There is now no need for children to play games face to face, they can get information instantaneously through the internet, and they no longer need to watch tv together as a family, they can watch in their rooms alone.
Views on how media influence children largely remains the dame. The pro for the argument is that there are a lot of new worlds open to the children. Those against argue that new media might be used as a substitute for real life learning in ethical principles, undermining children's morality. Pg. 334
Macrosystem Influences on Mass Media
Politics: there are state and local laws pertaining to broadcasting.The FCC imposed a law of 10.5 minutes per hour of commercials during children's shows in the weekday and 12 minutes an hour during the weekend. All commercial stations must broadcast at least 3 hours of educational content per week.
Economics: tv and radio make their profits from advertising.
Technology: this is the channel through which everything else happens.
Children and Screen Media: Television and Movies
Advances in television have created changes in the sleep habits, meal arrangements, use of leisure time, and conversation patterns of millions of US families.
Theories regarding how screen media influence children
Social Cognitive Theory: media contribute to children's learning by enabling them to observe role models behavior on screen.
Cultivation Theory: Media content affects viewers' beliefs about the world and consequently alters their behavior.
Motivation Theory: the impact of media depends on how media are used, and the individual abilities and characteristics of the user.
Displacement Theory: media used for entertainment may displace important developmental activities such as play, hobbies, games, sleep, studying. reading, physical activities, and social engagements.
Screen Media and Socialization Concerns
Impacts socioemotional development and relationships
Impacts physical development and health. This includes obesity and substance use and abuse.
Impacts psychological development and behavior. This includes perception, emotions about aggression and violence, attitudes and motives, desensitization, and aggressive behaviors.
Impacts cognitive development and achievement. Lots of advertisements and stereotyping. This includes an impact on children's reading and communication skills, academic achievement.
Impacts moral development and values. This includes an impact on sexuality
Children and print media: books and magazines
Books and magazines help with language and socialization of children.
Impacts a child's reading and cognitive development
Impacts a child's psychosocial development, including role models, values, how they cope with problems, and how they understand feelings.
Mesosystem Influences on Screen Media
Community-media linkages include public broadcasting service, cable and satellite television, recording devices, public interest groups. Pg. 352-353
School-media linkages help reinforce reading and lecture material, aids in common base knowledge, enhances student comprehension and discussion, provides greater accommodation of diverse learning styles, increases motivation and enthusiasm, promotes teacher effectiveness.
Peer Group-media linkages. There is a lot of peer pressure and influence when it comes to digital devices. This includes social networking sites and the type of technology that children have.
Family-media linkages. Parents must monitor and be responsible when it comes to regulating their children's viewing habits. Parental involvement is usually low but it should be high.