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Existing Product 4: Bos Deville AM 650b 140 Tapered MTB Suspension Fork…
Existing Product 4: Bos Deville AM 650b 140 Tapered MTB Suspension Fork
Aesthetics
Use of contrasting finishes/ colours to make more appealing to the customer, the black crown contrasts with the white of the lowers and he gold stanchions
logo "BOS" big and bold to emphasise the brand and to improve the overall aesthetics of the design
Unique bridge design, thin and shaped to make the bike fork more stream line
Cost
£619.99
Can be bought on finance: £17.20 / month
This is quite expensive for a bike fork. At this price the customer will be looking for a high quality finish and have high expectations about the functionality and durability of the bike fork.
Customer
Bike fork suspension adaptable to the user, with3 levels of compression to choose from, making it suitable for all ground conditions
lightweight and high suspension making suitable for racing
Environment
difficult to dispose of due to the finishes of the materials
Can be used on all terrain
Safety
As the bike fork is made of several components there's an increased chance of failure, but product is made to a high quality so breakage is unlikely but still possible
edges are very slightly rounded to prevent the customer from cutting themselves, but isn't curved by large amounts, to improve streamline design
Size
Wheel: 27.5"
Stanchions: 34mm
Weight: 1800g This is really light for a bike fork
Axle to crown length: 535mm
Travel: 140mm
Function
3-position compression damper (soft -max suppleness----- Medium- increased hydraulic control and grip -----Hard- locks out the fork expect for big impacts)
Suitable for all Enduro and All Mountain conditions
optimised weight and stiffness compromise
Connects a 27.5" wheel to a bike frame
Material
main material: Magnesium
Stanchions aluminium anodised gold
lowers magnesium spray painted white