V. A. R. K
Read/Write
Visual
Kinesthetic
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to draw things
working with plans, maps and diagrams
working with logos, branding and design
tasks where they are able to detect patterns
written information that is filled with graphs, charts and diagrams
the layout on a page to be different, striking or unusual; for them it is often more important than the content
to use color and shape; they appreciate different and interesting layouts, fashion, design, and the clever use of color and space.
things that make good use of color and shape, like food, decorations, festivals and spectacular and original displays
presenters use gestures and picturesque language
Auditory
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to talk things over, even if you have not got things sorted out
“Holding the floor” – but remember your talk often goes in different directions and may lack structure.
to explain things by talking
putting forward a case – for and against
to learn from the ideas of others and from what they say about your ideas
debates and arguments and “deep” discussions
to listen to those who know a lot and who have authority
inserting witty comments
using different voices to emphasize things
putting forward your own point of view
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write and read. They like words that have interesting meanings and backgrounds.
to use lists (a, b, c, d, and 1, 2, 3, 4) and to order things into categories.
to arrange words into hierarchies and points; order and structure in anything presented
extracting meanings from headings and titles
correcting mistakes
clarity in what has been written
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autobiographies and documentaries
applications before theories
demonstrations followed by applying what they have learned
talking about real things in their life.
their own experiences over the experiences of others
doing things with others; action; making things happen
physicality
practical problems and problem solving techniques
finishing tasks
outcomes that can be measured
being part of a team
being valued for their experiences
people who can apply their ideas
people who are concrete, relevant, down-to-earth