V. A. R. K

Read/Write

Visual

Kinesthetic

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to draw things

working with plans, maps and diagrams

working with logos, branding and design

tasks where they are able to detect patterns

written information that is filled with graphs, charts and diagrams

the layout on a page to be different, striking or unusual; for them it is often more important than the content

to use color and shape; they appreciate different and interesting layouts, fashion, design, and the clever use of color and space.

things that make good use of color and shape, like food, decorations, festivals and spectacular and original displays

presenters use gestures and picturesque language

Auditory

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to talk things over, even if you have not got things sorted out

“Holding the floor” – but remember your talk often goes in different directions and may lack structure.

to explain things by talking

putting forward a case – for and against

to learn from the ideas of others and from what they say about your ideas

debates and arguments and “deep” discussions

to listen to those who know a lot and who have authority

inserting witty comments

using different voices to emphasize things

putting forward your own point of view

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write and read. They like words that have interesting meanings and backgrounds.

to use lists (a, b, c, d, and 1, 2, 3, 4) and to order things into categories.

to arrange words into hierarchies and points; order and structure in anything presented

extracting meanings from headings and titles

correcting mistakes

clarity in what has been written

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autobiographies and documentaries

applications before theories

demonstrations followed by applying what they have learned

talking about real things in their life.

their own experiences over the experiences of others

doing things with others; action; making things happen

physicality

practical problems and problem solving techniques

finishing tasks

outcomes that can be measured

being part of a team

being valued for their experiences

people who can apply their ideas

people who are concrete, relevant, down-to-earth