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GTR - Version 1 (Audience (Stakeholders: public bodies, MP’s and other…
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About us
CSR, Diversity and Inclusion
Mission, Vision and Values
4 TOC brands (incl. websites, apps and social media links) and routes
Audience
Stakeholders: public bodies, MP’s and other stakeholders
Employees: a portal for existing and prospective employees to find information about the company and potential career opportunities.
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Customers: rail users who travel on our Southern, Great Northern, Thameslink and Gatwick Express routes.
Home
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Tracks concept
About us (image-short copy, CTA)
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CSR (4XGrid-short copy, CTA)
What we do, 4 TOCS (image-short copy, CTA)
Careers (image-short copy, CTA to external site)
Mission (image-short copy, CTA)
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Audience
Stakeholders: public bodies, MP’s and other stakeholders
Prospective Employees: a portal for existing and prospective employees to find information about the company and potential career opportunities.
Media: up to date news and basic company information for media outlets. (Media Pack download via mail subscription)
Public visitors - Customers: rail users who travel on our Southern, Great Northern, Thameslink and Gatwick Express routes.
As a Stakeholder, I want to find the CSR report, the annual report, and information about what GTR does to improve their network.
As a prospective employee, I want to be able to find out about jobs/careers and opportunities so that I can decide if I might like to work/advance my career at GTR
As a journalist, I wish to find contact information to the GTR press office, and also find top-level information about the company, in order to include this in the piece that I am writing.
As a public visitor, I wish to find the TOC information and choose an ongoing journey to the operators website
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About us
Who we are (History, Present, Team, Diversity & inclusion, Click through to Careers)
Mission (Our vision, Safety ambition, Values to get there, Click through to CSR)
CSR, Diversity and Inclusion