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Business Studies 1.2 (Market Research (Primary Research (Focus groups,…

- - - - Sales
      - Customer details
    - - Internet
      - Newspapers
      - Market reports
      - Books
      - Government Agencies
      - Trade association
      - Chamber of Commerce
  - - - Advantages
        
        Detailed
        
        Helps a business listen to customers rather than jumping to conclusions
      - Disadvantages
        
        Results may be biased
        
        Sample is relatively small
        
        Depending on skill of interviewer
  - - - Can the findings be trusted? Are they accurate?
    - - Are the research results from a sample representative of the wider population