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Robert Mower (target audience (the rich, the disabled, the elderly, lazy…
Robert Mower
target audience
the rich
the disabled
the elderly
lazy people
advantages & disadvantages
advantages
automatic
low effort
works in the rain
quiet so it won't wake neighbours up in middle of night
charges itself when low
disadvantages
takes gardeners out of work
can get stuck
cost
platforms
facebook
twitter
constraints
images/videos must be royalty free
not paying overtime
background
be seen as a robot mower expert
become known
business drivers
build reputation
build community interest
key deliveries
competitions to win a mower
post about it on a blog
1000 likes per month
reporting
facebook insights
twitter analytics
out of scope
stock
creating videos
in scope
creating a social media platform/page