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Analysis of Brief (What (Aesthetics (。The customer says that they have “no…
Analysis of Brief
What
Aesthetics
。The customer says that they have “no special requirements.”
。The tone of the coffee shop should be warm and calm. This means that the color will consist primarily of light colors.
。The appearance will be clean, with simple lines and shapes as decoration.
。Wood will be the primary material to place on the idea palette.
。The palette should be neat and clear, make notations on each of the separated sections.
Style
。Bright, modern and simple.
。Avoid using cold colors such as green, blue, indigo or violet.
。Similar to “starbucks” or “louisa” coffee shop style.
。Don’t have to be sophisticated.
。Clear and big notation at the bottom of each sample.
Function
。The palette will be used to show the tone, material use, and color of the interior space.
。Used to “sell” the product to the customer.
。Provide choices on the (available) materials which the designer already choose and filtered from several different samples.
。The palette combines and incorporates the principles of color theory, proportion, and cohesion by the designer.
Cost
<No limitations> ” According to the design challenge, “Money? What is this thing? Give me the best ...”
How
Construction
。Must have at least 3 different separated areas on the palette. (texture, color, materials, etc.)
。The tone for each area must be similar, according to the color theory. (warm color was most recommended)
。The palette must be flat, so it could show the sample clearly.
Equipment/ Materials
Different color, type, texture of clothes, palette board, scissors, glue, pencil, ruler, etc.
Skills
。Communication skills: Communication skills is very important because the designer should always keep in contact with their customers in order to let them know the progress of the design plan. (they can make changes immediately if the customer were not satisfied with the design)
。Thinking skills: Thinking skills can be used to create a good looking palette because everything will be organized in a logical manner if thinking skills were applied. Besides, it could also help us provide high quality drafts before the real idea platette was created.
。Developing skills : Developing skills were especially important in the process of “creating the solution” because it was linked to thinking skills by being creative and logical. The designer need to maintain developing skills to create a unique product for their customer.
Who
Target user
<My friend> According to the design challenge, “You are doing this for them because they are your friend(s)!”
Where
Environment
My friend’s Coffee Shop
When
TIme
。The whole process requires 8 weeks. (includes analyzing, developing, creating, evaluating process)
。It took 3, 4 periods to finish constructing the palette.
Why
My friends are going to open a coffee shop. They hope that I could help them to design the interior space with no cost limitation. My goal is to create a color or idea palette which will be used to sell the product to our customer.