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Tourism Demand (Determinants: Others (Safety and Security (Civil war,…

- - - - Actual number of visitors recorded in a given location or at a particular point in time
    - - Potential demand
        
        Demand that is unfulfilled due to the lack of personal resource
        (e.g Lack money and time to travel)
      - Deferred demand
        
        Demand that is postponed due to a problem in the supply environment (e.g Unfortunate events like hotel rooms are fully booked )
      - Definition: Unfulfilled demand and refers to a desire to travel which, for one reason or another, remains unsatisfied
    - - Proportion of the population that does not participate in tourism. (e.g Due to the lack of money, they enjoy holiday time at home rather than away from it)
  - - - The case where demand for one activity is substituted by another form of attitude. (e.g Changing the way people travels)
    - - The case where the geographical location of demand is changed. (e.g The change in location)
- - - - If the money that can be spent on oneself increases and the price remains unchanged, the demand will increase.
      - Bad exchange rates will reduce the chances of travelling and the length of stay
      - A more equal income distribution may result in higher level of tourism demand
  - - - Government tax policies
      - Control of tourists spending
    - - Tax on tourism products. Example: Tourism packages,airline taxes
      - Issuing Exit or travel visas.
      - Limits the amount of currency citizens can obtain to travel
  - - - Demographic variables
        
        Example: age, occupation.
      - Holidays entitlement
        
        Example: Annual leave, school holidays and public holidays
- - - - Example: JNTO has been trying to shed the image of Japan as an expensive destination. Higher prices result in lower demand and vice versa
  - - - In Thailand, due to high number of suppliers, there will be price competitiveness between suppliers
  - - - Example: Bhutan. The government believe in the principle of “High Value - Low Volume” tourism. Hence, they control the destination via visa restrictions, only allowing 274,097 tourists visit to visit the country in 2018.