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Market Entry Strategies (Intermediate Entry Modes (Franchising (Pro: Rapid…
Market Entry Strategies
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Intermediate Entry Modes
Franchising
Pro: Rapid growth, good for business that are easily transferred into other market
Con: Could cause internal conflict, could create competition within franchise
Joint Venture
Pro: More resources, ideas, and expertise, could create fast growth
Con: potential lack of commitment, or conflicting issues, difficult to get out of
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Contract Manufacturing
Pro: cost saving,less on-site staff required, maximize profits
Con: could chose wrong company to work with, project delay and errors out of hours, potentially poor quality control
Management Contracting
Pro: Saves time and resources, allows for expert assistance, saves money
Con: Loss of control, reputation damage
Export Strategy Modes
Direct Export Mode
Pros: Internal, 1 specific route, simple, Easy distribution, less hassle
Cons: Limited reach, no use of outside resources,
Cooperative Export Mode
Pro: Broad worker viewpoint, can bounce ideas of of one another, more effective foreign market research
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Indirect Export Mode
Con: agents could be doing work with dual companies, not guaranteed success, loss of company vision
Pro: agents can identify customers/markets, new opportunities, translation to new culture
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