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G1_Short-term Lodging – Airbnb (Business Model Canvas (Key Partners (Hosts…
G1_Short-term Lodging – Airbnb
Challenge
Problems
Privacy problems
Take a picture by hidden camera
Credit problem
Against the rules
Didn't keep environment clean and tidy
Exceed the check in people
Wrong information for "Superhost"
Not match the contents
Original intention changed
Host
Reduce interaction
Guest
"Customer"
Others
Deposit
Solutions
Blacklist someone has crime record
Improvement program
Prevention and education in advance
Provide emergency assistance when things happen
Support you after things happen
Emergency contact person
Increase listing description
Identity validation
Security reminder
Standardized listing service
Pros
Save Money
Wide selections
Hosts can set their own price
Cultural Experience
Cons
Lack of privacy
No extra service
Hosts can cancel
Potential Damage
Obstacles
no one invested
stranger=danger
high risk
How to build trust
introduction
reviews
reputation system
risk spreading by large amount of landlords
ban landlords who break the rules from the website
unqualified rooms will no longer be rented
Business Model Canvas
Revenue Streams
10% commission from host
3% commission from guest
Key resources
Skilled employees
Technology
Customer relationships
Self-serve platform
Customer service
Social media interaction
Personalized recommendations
Key Partners
Hosts
Investors
Insurance companies
Corporate travel agencies
Professional photographers
Channels
Airbnb platform (Website and App)
Key Activities
Platform development
Sales and marketing
Building and managing network for host and guest
Protect sensitive information
Customer Segments
Hosts
Guests
Value Propositions
Guest
Lower Cost
Convenience of booking
Unique experience
Host
Make extra money
Insurance
Simple and secure professional service
Introduction
allow property owners to rent out their property
private room, shares spaced or entire property
accessible in 62 languages across 191 countries and region
promote people to people connection
how Airbnb works
for guest
creating an account
search the place you want to rent
book the place and wait for the host reply
for host
post your property
add detail information about the property
welcome your first guest
G1 members
Jack
May
Susan
Lily
Caroline
Cost Structures
Technology cost
Employee salaries
Customer acquisition cost
Sales and marketing cost
Full apartments for Rent
Hire housekeeper to manage it
Bigger and complex customer