G1_Short-term Lodging – Airbnb
G1 members
Jack
May
Susan
Lily
Caroline
Challenge
Problems
Privacy problems
Credit problem
Against the rules
Original intention changed
Host
Guest
Solutions
Blacklist someone has crime record
Improvement program
Prevention and education in advance
Provide emergency assistance when things happen
Support you after things happen
Emergency contact person
Increase listing description
Identity validation
Security reminder
Reduce interaction
"Customer"
Full apartments for Rent
Hire housekeeper to manage it
Bigger and complex customer
Standardized listing service
Wrong information for "Superhost"
Not match the contents
Take a picture by hidden camera
Others
Deposit
Didn't keep environment clean and tidy
Exceed the check in people
Pros
Cons
Save Money
Wide selections
Hosts can set their own price
Cultural Experience
Lack of privacy
No extra service
Hosts can cancel
Potential Damage
Obstacles
no one invested
stranger=danger
How to build trust
introduction
reviews
reputation system
high risk
risk spreading by large amount of landlords
ban landlords who break the rules from the website
unqualified rooms will no longer be rented
Business Model Canvas
Revenue Streams
Key resources
Customer relationships
Key Partners
Channels
Key Activities
Customer Segments
Cost Structures
Value Propositions
Guest
Host
Make extra money
Lower Cost
Convenience of booking
Unique experience
Insurance
Simple and secure professional service
Airbnb platform (Website and App)
Self-serve platform
Customer service
Social media interaction
Personalized recommendations
10% commission from host
3% commission from guest
Skilled employees
Technology
Hosts
Investors
Insurance companies
Corporate travel agencies
Professional photographers
Platform development
Sales and marketing
Building and managing network for host and guest
Protect sensitive information
Technology cost
Employee salaries
Customer acquisition cost
Sales and marketing cost
Introduction
allow property owners to rent out their property
accessible in 62 languages across 191 countries and region
private room, shares spaced or entire property
promote people to people connection
how Airbnb works
for guest
for host
creating an account
search the place you want to rent
book the place and wait for the host reply
post your property
add detail information about the property
welcome your first guest
Hosts
Guests