G1_Short-term Lodging – Airbnb

G1 members

Jack

May

Susan

Lily

Caroline

Challenge

Problems

Privacy problems

Credit problem


Against the rules

Original intention changed

Host

Guest

Solutions

Blacklist someone has crime record

Improvement program

Prevention and education in advance

Provide emergency assistance when things happen

Support you after things happen

Emergency contact person

Increase listing description

Identity validation

Security reminder

Reduce interaction

"Customer"

Full apartments for Rent

Hire housekeeper to manage it

Bigger and complex customer


Standardized listing service

Wrong information for "Superhost"

Not match the contents

Take a picture by hidden camera

Others

Deposit

Didn't keep environment clean and tidy

Exceed the check in people

Pros

Cons

Save Money

Wide selections

Hosts can set their own price

Cultural Experience

Lack of privacy

No extra service

Hosts can cancel

Potential Damage

Obstacles

no one invested

stranger=danger

How to build trust

introduction

reviews

reputation system

high risk

risk spreading by large amount of landlords

ban landlords who break the rules from the website

unqualified rooms will no longer be rented

Business Model Canvas

Revenue Streams

Key resources

Customer relationships

Key Partners

Channels

Key Activities

Customer Segments

Cost Structures

Value Propositions

Guest

Host

Make extra money

Lower Cost

Convenience of booking

Unique experience

Insurance

Simple and secure professional service

Airbnb platform (Website and App)

Self-serve platform

Customer service

Social media interaction

Personalized recommendations

10% commission from host

3% commission from guest

Skilled employees

Technology

Hosts

Investors

Insurance companies

Corporate travel agencies

Professional photographers

Platform development

Sales and marketing

Building and managing network for host and guest

Protect sensitive information

Technology cost

Employee salaries

Customer acquisition cost

Sales and marketing cost

Introduction

allow property owners to rent out their property

accessible in 62 languages across 191 countries and region

private room, shares spaced or entire property

promote people to people connection

how Airbnb works

for guest

for host

creating an account

search the place you want to rent

book the place and wait for the host reply

post your property

add detail information about the property

welcome your first guest

Hosts

Guests