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Free fire (Gaming and sociology (Gaming is a type of behaviour that can be…
Free fire
Gaming and sociology
Gaming is a type of
behaviour that can be used in different arenas
, breeding from psychology
Behaviour enformecemt
Self care and mental health
E-learning
Achievements
Gaming and fantasy (
creativity
)
Imaginative and achievement-driven behaviour
The ability of taking different roles and personas
Collaborative and team work
Third-place scenario
Games are a communications arena outside of workplace and household.
They incentivate conversation and begin in a setting of "complete equality"
Team-building activities
Game players seek a place to interact in the online world
Concern about infancy and online gaming (
morals/violence
)
Not so much about an issue, research shows that there aren't many problematic features with that
Brazilians are already exposed to a great deal of violence in a daily basis
Industry trends
Blockchain technology
To facilitate exchange networks between users without direct game intermediation
Freemium model
allows users to play games in exchange for virtual goods and currencies. In some instances, users spend real money to purchase virtual products, such as coins, magic wands, houses, guns, and swords, in video games
Me and the job
Personal characteristics
Versed in
various methodologies
and different paths of doing research in general, academic professional and consulting territories
Self learning
is key to me
Do desk research constantly on different topics (economy, psychology, business intelligence etc.) and interest in market intelligence.
Fast learner
Experience with front to back knowledge as a researcher, analyst and executive for various sectours
Very unlikely to find someone as diverse and passionate about research as I am
Interests in the job
Enthusiastic about the game industry
I'm a gamer myself
The possibility of delivering insights to the gamingi ndustry make me quite excited because I'd be involved in something that is in my DNA
Unique opportunity to work with something that is also a passion
Curriculum
Social scientist graduated form UFMG, which is one of the top 5 higher education institutions in Brazil.
Worked in research throught college and early on, starting my career while still studying.
Public sectour
Private companies
Scientific partnerships with the government
University research
Experience in project and account management (Ministry of Education scholarship; MESH Experience, CP2, Ipsos)
Conducted research for the
creative economy and technology
, although not gaming (fashion, apps, information technologies, sports), so I know what's at stake for players
Different methodologies and all types of work: product and market intelligence, customer behaviour, profile and segmentation, pricing etc. and have been able to study majour players a lot
Garena
Freefire
40 million players in Brazil
Unique cultural features, characters for locals
Games like Free Fire have a different scenario because they recruit the simplest player back into the gaming industry.
Entertainment platforms
Most watched mobile gaming content in Brazil
Kids interested in watching youtibe, which is a platform for them
Second most watched game in Brazilian YouTube
Popularity linked to mobile-exclusive development
Lightweight, It will run on almost any mobile device that has 1GB RAM
Most internet access in Brazil is on mobile, especially in farther regions
The industry pushed heavy graphics that increasingly required more hardware to support games, thinking about the middle to high income consumer
Smaller attention span
Smaller playing area forces quicker engagements and plenty of action (time: 10 min)
Games are shorter, with lobbies of just 50 people instead of the usual 100
Its competitiveness with other single shooter games is not having to learn how to play something for an hour
Acessibility to casual player (free-to-play)
The company
World: 2.3 billion gamers worldwide
US$137.9 billion in revenue up for grabs (which accounts for over 50% of the entire gaming industry)
Garena has been around for over a decade as a gaming platform and publisher of PC and mobile games in Southeast Asia
Publishes games not developed by them all around the world, and in Brazil it is dedicated exclusively to the distribution of Garena.
General questions
How can Sociology contribute? Why did I enter the job market?
The profession of social scientist in Brazil is still very academic and scientific, but it is a personal banner of mine to bring the best and the possible of social science to business, and I want to show them how important my profession can be to business. We have a lot to contribute to consumer research.
My personal opinion on the gaming industry?
Growing up, I was a very isolated child with little social contact. I was afraid to relate to other teenagers because I suffered discrimination in school. When I started playing multiplayer online games, I met a lot of people and it greatly improved my social skills. Not to mention it improved my focus and reaction to stimuli. Games provide that THIRD SPACE everybody needs, without actually leaving the home. You meet, exchange and conversate.