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Electric Scooter – Gogoro & Kymco’s Ionex (Business Model Canvas…
Electric Scooter – Gogoro & Kymco’s Ionex
Pros
Government subsidize
Avoid getting burned
Back-up assistance
Protect environment
Customization in appearance
Side-kickstands for stalled
Combined with APP
Speed up fast
Not afraid of theft
GPS function
Cons
Smaller trunk
Batteries not always fully charged
Hard to "see" the GoStation (Not everywhere)
Low endurance
Maintain the chain
Expensive/ High maintenance costs
Power failure
Comparison
Electric scooter
Battery is huge
Reduce dependence on oil
Introduce price advantage
Reduce frequency of maintenance
Pollution created by recycling used batteries
Traditional scooter
Can be filled up more convenient and fast
more easy to build trust with customers
Powerful engine increase flexibility
Larger space to carry stuff
Noise pollution, air pollution
Pay taxes
Gogoro & Kymco
Gogoro
More selection
706 battery swapping stations(2018)
Aims for battery swapping
More futuristic outlook
Ionex
Aims for charging
Core battery
Cheaper monthly rent
Set battery swapping stations in residential area
Standardized batteries
Business Model Canvas
Value Propositions
Make cities cleaner and healthier
As convenient as filling up a motorcycle
Enable electric mobility to reality
The same function that motorcycle has
Customer Segments
High-income group
People who love trend and 3C products
Customer Relationships
After-sales repair service
Charging stations
Key Activities
Sales and marketing
Increase the charging stations
Customer service
Key resources
Service team(human resource)
Enough charging place
Key partner
Government
Providers of charging place
Cost Structure
Design cost
Produce cost
Marketing cost
Service cost
Revenue Streams
Electric Scooter sales
Related products sales
Repair fees
Battery fees
Channel
Website
Facebook
Bricks and mortar
Future Plan
Gogoro
Target market: Southeast Asia
Flex Plan
Dynamic Discount
Go station 3
more batteries than the previous go station
Ionex
Target market: India and China
give solution for all businesses and governments to go electric
RevoNex
special features
Gears: six speed transmission
Performance: Kymco EFA
Control: Kymco FEP
Sound: Kymco AAM
Modes: Kymco AMP
KYMCO
K
wang
Y
ang
M
otor
Co
mpany
Headquartered in Kaohsiung, Taiwan
107 countries worldwide
Product range
Scooters, Motorcycles, Mobility scooters, ATVs and Utility vehicles
IONEX
New era of electronic scooters
Innovative vehicle designs and energy platform
IONEX Battery
Effortless to carry
Never worry about range
Home charge
Charge point network
Extra battery rental
Power outlet network
Automated Transport Rental Stations (ATR)
At transit stations
Rent electric scooter or electric bike
Mission
To deliver consumer innovations
that will improve how the world populated cities distribute and utilize energy
Products
Gogoro series 2
Gogoro series 3
Gogoro series 1
Gogoro VIVA
S performance
Energy Network
battery swapping
1534 Go stations
near convenience stores, supermarkets and parking lots
faster and easy way to power up
Founded
by Horace Luke and Matt Taylor
Taoyuan, Taiwan
Electric scooters and battery swapping infastructure
G1 members
Jack
May
Owen
Susan
Lily
Caroline
gogoro account for 80% of all the electric scooter now
190 thousands in Taiwan now
