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Starbucks Store Owner (What is the customer problem that you're…
Starbucks Store Owner
What is the customer problem that you're solving?
helping a store in need of improvement/opening a new store
new store that customers are anticipating could need a manager
store needs help to improve quality standards
store could need new management to provide better customer experience
helping to give customers a better experience
some stores need a new owner to revamp a store and gain business
some stores need a new owner to help improve the customer experience
some store owners don't work out and replacement owners are needed to take over
open up a new location that customers are anticipating
taking on a new store will open up a new location for customers
a new location being opened will bring more convenience to many customers
new location needs a owner before opening for business
How does your product/service solve the problem for your customer?
can give a new and better experience to customers
by taking over a store that needs help improving, the experience for the customer can be changed if it was negative before
customers can expect to come into a new environment with great service
new stores offer a new experience for customers
customers have a place where they can feel more welcome and included
customers have a place where they feel like a friend or family that you wouldn't get at many other places
people from all walks of life are always welcome
customers will have a place they always feel welcome
customers get quality products and service that is quick but friendly
customers can expect service that is fast
customer can expect service that is always friendly and welcoming
customers can expect quality products without waiting a long time
How is it different from other products/services?
focuses on being a place where everyone is welcome
the customer focuses highly on "customer connection" and has surveys to keep score of how well each store is doing during different times of day
the company's mission is to "nurture the human spirit"
the company is always striving to make everyone feel welcome and accepted
constant training on how to make customers feel more welcome and "at home"
written guidlines in place to make sure any customer incidents are handled carefully and to find a peaceful resolution
training and meetings are in place to also constantly remind us of the company's mission and values
new training sessions are being held all the time on how to interact better with customers and make them feel more welcome and included
the customer experience is different than other places
customers get to know the people serving them and relationships with customers are formed
customers are treated more like a friend than just another face
the company puts main focus on connecting with customers
What is your competitive advantage?
wider variety of options than other places
customers enjoy the customization in order to have their perfect beverage
different products to suit taste of many different coffee drinkers
wide variety of menu options, has something for everyone
people enjoy the special beverages/merchandise that are available at only certain times
people get excited for holiday, fall, and summer beverages
customers love the merchandise they are also able to purchase in store, other places typically don't offer their own merchandise
customers enjoy special promotions that other places don't offer
the mission statement focuses more on the customer than the products it is trying to sell
company focuses highly on being inclusive
while quality beverages and service are important, the customer experience is what matters the most
focuses greatly on building relationship with customers
Who will buy it?
people who want a place to hang out that has a calm environment
people who don't prefer to hang out at loud bars or drink enjoy relaxing at our establishment
people enjoy the friendly connections from the partners
people enjoy the relaxed atmosphere
people who want a place to study/work/relax/hang out
business people prefer having meetings at our establishment or picking up large orders of coffee for their meetings
many people enjoy coming in to relax and catch up with friends where the environment is quiet and relaxing
many college students come in to do homework and study
people who are on their way to work
customers enjoy starting their day with friendly and fast service
coming to the establishment is part of many people's daily routine
people want quality breakfast and beverages without the long wait
Why will they buy it from you?
customers are pleased with the quick and friendly service they receive
customers enjoy the quick and accurate service
it makes customer's day when they receive warm and quick service
customers always given a warm greeting and get to talk with baristas while their drinks are being made
customers enjoy seeing their favorite partners
customers like connecting with baristas
customers enjoy seeing their favorite baristas and having them make their beverage for them
partners and customers get to know each other
customers like the atmosphere
customers always feel welcome
customers like having a place they can relax/work
customers enjoy the friendly atmosphere