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social media site limitations _ (Facebook (5,000 like limit for an…
social media site limitations _
Twitter
what does the business want to achieve?
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users.
The most popular accounts and communities
the most followed account belongs to Kim Kardashian with 63.2 millions followers
the company that has the most interaction and is classed as the most popular community page, belongs to Starbucks
communities
how do business benefit from online communities
Get to know your customers better. Social monitoring is a great way to understand your customer base
Product and brand development
Feedback and reviews.
Building customer loyalty and trust
Instagram
Instagram Limits the amount of mentions that you can put in each post
It relies heavily on images
Intagram has a limit of the number of posts that you can like comment and follow in a day
you cant have more than 5@ mentions and more than 30 hashtags on a post
You could loose your photos to copyright
deceptive users and con artists
Facebook
5,000 like limit for an individual page
many businesses have a specific budget, making Facebook posts very difficult to complete
creating a Facebook post also takes up a lot of time
the cost for maintenance is also very high
customisation of pages is becoming difficult for businesses as Facebook's policy is becoming more restricted
250 profile group limit
no 'become a fan' feature, forcing some businesses to work together but as competition
certain letter/number limit on posts/comments
event location limit
many businesses have a competition company
many personal details are shown to the public unless your account is private
negative feedback
gives the brand a bad image towards their audience if the feedback isn't dealt with
many business or personal profiles receive spam
it could lead to antisocial behaviour
many users/business profiles have requested better and faster access to business tools
Facebook isn't listening to their audience by not adding the faster feature
online banking is risky for many businesses as customer details might be leaked or business profiles get hacked
addiction
