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Five simple tools to unlock innovation (DEsign Thinking 101 (Stages (4…
Five simple tools to unlock innovation
Optimising
DEsign Thinking 101
It is about de-risking ideas, prototyping early and often and learning from others along the way
Stages
1 Emplathise
Interviews
Customer inisght groups
2 Define
Empathy mapping
Diagraim
Based on
Said
Thought
Did
Felt
Identify the themes
Use
Customer feedback
Categorise into an empathy map
3 Ideate
Types
Flair
Get lots of ideas
Brainstorming
QUality over quantity
Focus
4 Prototype
Tagline
Make it snappy, make it crappY!
Very Lean Startup ish
Methods
use creative materials
Level the playing field
Remember
There is a level of emotional investment
in building a product
Fall in love with the Problem, not the solution
5 Test
Gather data
Categorise themes
IMplement
Assumed Truth
What gets in the way of
hearing the customers truth
What types of questions make you the most uncomfortable
5 tools now
Help others find meaning
Quote
People will forget what you said and forget what you did.
But they will not forget how you made them feel