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G2_Ride Sharing (Didi (Challenges (Safety (crime incidents per 10,000 ride…
G2_Ride Sharing
Didi
Challenges
Safety
crime incidents per 10,000 ride-hailing drivers
4.8%
riders are victimized
77.8%
Besieged by challengers
tightening regulations
new business models threaten
About Didi
Competitors
Ctrip
New York-listed travel site
launch its own car-hailing platform in China with higher-quality services
Meituan Dianping
invested car-sharing
$1 billion to support nascent ride-sharing unit
acquired bike-sharing startup
Mobike in a $3.4 billion deal
online trading markets
AutoNavi
Alibaba-owned mapping firm
not to take any cut from passenger payments
Market Advantages
well funded
$12 billion in fresh cash flow
issue asset-backed securities
raised $1.5 billion
retain top drivers(TA)
micro-finance
premiums/ incentives
minimum wage guarantee
CSR
Employment
4,000 innovative SMEs
20,000 jobs
veteran soldiers
women
Mexico
5.6%
Brazil
16.7%
China
7.4%
laid-off workers
Diversity
established the "DiDi Women's Network"
40% of DiDi's employees are women
female career development plan
Grab
Business Model
Future
Payments
mobile wallet
Financial Services
Lifestyle
Transportation
Market Analysis of South East Asia
why prefer Grab than Uber
GREAT APP
Secure Credit Card Payment
Many Vehicle Options
Helps with Language Barrier
THE CHEAPEST
Kuala Lumpur city center to airport
car services, taxi :150MR
Grab:65MR
PRICE FARES
Stable price
Concept
Use the Internet to provide different services
Pay in a reasonable price
Allow people to order food or pre-call taxi
Enter your order list
Your order list will be prepared
Pain Points
The uncertainties when taking a taxi
Time
how long it takes
Cost
how much have to pay
Convenience for people
Example
Having food at home
Pay bills quickly
Value Proposition
convenience for passengers and drivers
safety
Notification
Reasonable price
Payment method
matching commuters through technology
Cost
wages for self-employed drivers
Advertisement
cost for online support
app development and technology enhancement
Discounts and promotion
USD 76 billions valuation
key activities
ride sharing service
food delivery
bike sharing service
delivery express
grocery service
Revenue
Revenue USD 3.166 billions in 2019 (Uber)
service fee on every trips (20%)
Price is usually high during the peak usage
Delivery fee
registration fee from drivers
key partner
restaurant owner
ovo (mobile payment providers )
franchises
key resources
human resource ( operation ) - driver
car and bike
commodity development ability
customer relationship
membership
promotion / discount
software management
online payment deposit
2018 Aug
another customer was killed
most important issue that need to be concern
Target Audience
Daily commuters
those who travels frequently by business or leisure
drivers who want to find more passengers
channels
advertisement
mobile app
2018 May
a female passenger was raped and killed by her driver
An alarm for Didi
AutoNavi
‘super aggregator’ app
allows customers to hire rides from an array of different apps
Example