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Urban Garden (UG) - Digital Marketing (Customer Insight (feedback - on…
Urban Garden (UG) - Digital Marketing
Customer Insight
feedback
- on TripAdvisor or Google
reviews
- TripAdvisor or Google
postings / taggs** on Instagram or Facebook
ratings
- 4 stars on TripAdvisor
trends
- (sustainable, seasonal, healthy, vegetarian)
Capabilities / Internal Resources
Digital Capability : -internal marketing team -optimized website for mobile phones
Strong Umbrella Brand - Urban Giuld
Customer Relationship Management (CRM): The Hug Club
E-Mail marketing - 30% opining rate
Customer Experience
customer experience journey mapping
- helps to highlight gaps or shortcomings
Research
Customer Website Journey:
- Urban Gardens Online Value Proposition (OVP) can be identified easily
Trends in the Macro-Enviroment
superfood / healthy food - high quality
eco-friendliy
vegan / vegetarian
Competitors
advantages
:
inspiring story behind the restaurant
good price-performance-ratio
welcoming and friendly atmosphere in the restaurant
quality of the food (seasonal, local)
Clear communicated Online Value Proposition
outside space ( great views, many seats)
Big restaurant-chains
Aruba - similar OVP
Capable of Development
SEO: Organic Appearance on Google
Big Data Analysis - Pay per Click (PPC) Analysis of data
Location Based Marketing - Google Maps appearance
Social Media Marketing