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Homelessness Awareness Campaign (Video (Animation (Types of animation…
Homelessness Awareness Campaign
Video
Animation
Communicates to target market
Aesthetic
Drawing skills
Types of Animation
Types of animation
Most aesthetic
Most functional
Tools
Process
Length
Script
Live action
TV Advertisement
Preliminary sketches, drafting, storyboard
Graphic Design
Posters
Street graffiti (stencils)
Online ads
Existing campaigns
Primary
Surveys
Questionairres
Secondary
Target Market
Research
Length of time required for animation
Evaluate effectiveness of other campaigns