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New product development (Design thinking principles (Reframe ideas,…
New product development
Categories of new product development
Incremental enhancement of existing product
New generation product
Breakthrough products
Failures
The company cannot support the growth
The product is launched too soon
The product does not have
sufficient appeal to the market
The customer does not
understand the product
There is no market
for the product
Design process
Concept generation
Concept screening
Preliminary design
Evaluation and improvement
Prototyping and final design
Design thinking principles
Reframe ideas
Understand the user
No idea is too wild
Collaborate
Test your ideas
See the bigger picture
Product design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service design
The service concept
The organising idea
The service experience
The service outcome
The service operation
The value of the service
Quality function deployment