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Pricing Concepts (Price (Cost Determinant (Markup pricing, Break-even…

- - - - Maximization
      - Satisfactory
      - Target ROI
    - - Market share
      - Sales Maximization
  - - - availability of subs
      - price relative to purchase power
      - product durability
      - product's other uses
  - - - Price Skimming
      - Penetration Pricing
      - Status Quo Pricing