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Design of Prospective Scenarios (prospective scenarios (Projection and…
Design of Prospective Scenarios
prospective scenarios
Projection and Construction of the Future
Strategic planning is intertwined with the leadership process
Some directors have very distorted concepts of it and reject the idea of trying to apply it
some ignore the potential of the process
Objective and Benefit
develop objectives, strategies and policies
provides a basis for lower-level executives to make their decisions
Factor Forecasting Process
Managers who oppose the planning of their activities
its activities indicate:
I don’t understand what you have to do this.
Long-term planning of activities is too complicated.
It represents too much paperwork.
We can’t predict exactly how to plan a distant future of this.
Opportunities and Dangers
Goals and Objectives from the Future to the Present
The strategic administration
establishes a general program of goals for the organization
investment costs
pursues the best profit ratio
and cost
is a technique for choosing the best plan when objectives are less specific than sales
development alternatives
Experimentation
Research
Experience
analysis
current needs
Is concerned about the importance of objectively measuring administrative performance
Their approaches are
preventive control
direct control
Constructive Auto-analysis
should consider
the economic conditions of the environment
labor force
policies
capital
customer needs
environmental analysis
Today’s managers must pay attention
to the natural environment
to preserve the world for future generations
Business Prospects
One of the best known methods
for the improvement of quality
is the so-called total quality administration
Administration of Human Resources
consists of filling vacant posts in the organizational structure
Administrators often claim that people are their most important asset