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made to stick (simple (it's about discarding a log of great insights…
made to stick
simple
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there are two steps in make your ideas sticky - Step 1 is tho find the core, step 2 is to translate the core using the SUCCES checklist
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it's about elegance and priorization, not dumbing down
suppose you're a wartime reporter and you can telegraph only one thing before the line gets cut, what would it be? There's only one lead, there's only one core. You must choose.
avoid burying the lead. Don't start with something interesting but irrelevant in hopes of enteraining the audience. Instead, work to make the core message itself more interesting
storyteling
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perguntas
qual é o evento gatilho, no qual tudo da errado e vem o fracasso
qual é a transformação, aquele momento que você supera a sua falha e alcança a vitória
qual é a lição de vida, aquela lição que você aprendeu com a experiência
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