Deployment of Marketing Mix

Marketing Mix ( Walter van Waterschoot & Christophe Van den Bulte 1992)

Price Mix

Distribution/Place

Product Mix

Promotion Mix

Product Mix

Product definition

More than a tangible thing.A prodcut meets needs of a consumer

Three levels of product Waheed Riaz & Asif Tanveer -

Core benefit- The fundamental service or beneifit

Basic product -

Augmented product - exceeds customer expectations

Product Branding strategies "Isi"Isina Pisina Lunu

Packaging

Functions of PAckaging (2. Gordon L. Robertson 1990)

Containment, Protection, Apportionment, Unitisation, Convenience, Communication

Promotion mix Meera sing 2012

Place Mix

Strategies

Skimming

Penetration

Psychological

Cost-Plus

Loss-Leader

Special offers

Advertisement

Leaflets/Posters

Free gifts

Competition