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Deployment of Marketing Mix (Promotion mix Meera sing 2012 (Strategies,…
Deployment of Marketing Mix
Marketing Mix ( Walter van Waterschoot & Christophe Van den Bulte 1992)
Price Mix
Distribution/Place
Product Mix
Promotion Mix
Product Mix
Product definition
More than a tangible thing.A prodcut meets needs of a consumer
Three levels of product Waheed Riaz & Asif Tanveer -
Core benefit- The fundamental service or beneifit
Basic product -
Augmented product - exceeds customer expectations
Product Branding strategies "Isi"Isina Pisina Lunu
Packaging
Functions of PAckaging (2. Gordon L. Robertson 1990)
Containment, Protection, Apportionment, Unitisation, Convenience, Communication
Promotion mix Meera sing 2012
Strategies
Skimming
Penetration
Psychological
Cost-Plus
Loss-Leader
Place Mix
Special offers
Advertisement
Leaflets/Posters
Free gifts
Competition