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Innovation (Disruptive Innovation (Innovation Dillema (Better product
or…
Innovation
Disruptive Innovation
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Innovation Dillema
- Better product
- or cheaper and wider market,
but lose current clients
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They know old product, how
to convince investoris if you cannibalise
Can't analyse market that doesn't exist
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simple application at bottom of marekt
cheaper but delivers new value
- often relies on business model not tech
- cheaper
- more convienient
- somhow stands out
- threatens to displace old business
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- AirBnB
- Netflix (Originally Movie Delivery by Post
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European Paradox
- A lot of investement
- Poor commercialisation
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