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Marketing Big Ideas (The Marketing Environment (macro environmen - a…

- - - - The Chartered Institute
        of Marketing,2015
      - American Marketing Association,2013
    - - Dibbetal.,2016,p. 8)
      - Kotlerand Armstrong, 2016,p. 29
    - - a process of activities that make possible an exchange
      - something that is offered for exchange – an‘offering’
      - The provision of value for the parties involved in the exchange
  - - - 2: Analysis of the market
        
        3:Stratagy Selection
        
        4: Formulation and offering
        
        5:Implimentation, monitoring and evaluation
- - - - Cocacola changed its name to personal names on product for most successful campaign ever
- - - - reseller markets
      - government markets
      - business markets
      - international markets
      - consumer markets