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Strategic Marketing Management (Value (Product Strategy (Differentiation…
Strategic Marketing Management
Essentials
Planning
Customer Value
Value Delivery Process
Value Chain
Core Competences
Innovation
Define Mission
SWOT
Strengths
Weaknesses
Opportunities
Thoughts
Plan
Research
Relationships
Corporate
Establish SBU
Assign Resources to SBU
Growth
Innovation
Culture
Loyalty
CPV
Satisfaction
Customer Lifetime Value
Profitability
Measurement
ROI
Sales
Tobin's Q
Attraction & Retention
Responsibility
Internal
Marketing Dept Organization
Interdepartmental Relationships
Creative marketing organization development
Corporate Responsibility
Social
Organic
Cause-related marketing
Implement & control
Insights
Information Collection
Internal
Order-to-Payment Cycle
Sales information system
Databases
Data warehouses
Data mining
MIS
Big Data
Internet
Macroenviroment
Natural
Sociocultural
Economic
Demographic
Technological
Political-Legal
Forecasting
Current
Market Potential
Future
Surveys
Internal/External Opinion
Expert Analysis
Market Research
Steps
Define Problem, Decision, Alternatives, and objectives
Develop plan
Collect Info
Analyze info
Present findings
Make the decision
Methods
Focus groups
Questionnaires
Social Media
Marketing-mix models
Marketing dashboards
Customers
Customer Markets
Influence Factors
Cultural
Social
Personal
Psychological
Motivation
Perception
Sensory Marketing
Learing
Emotions
Memory
Buying Decision Process
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Postpurchase behavior
Decision Theory
Heuristics
Framing
Business Markets
Buying process
Buying Center
Gatekeepers
Approvers
Influencers
Initiators
Users
Deciders
Buyers
Stages
Problem Recognition
Need description
Supplier Search
Proposal solicitation
Supplier selection
B2B Relationships
Vertical Coordination
Customer Reference Programs
Exploring risks and oppurtunities
Global Markets
National or International?
Where to Enter
How Many
Potential Markets
Developing Markets
How to enter
Export
Indirect
Direct
Licensing
Joint venture
Direct investment
Acqusition
Marketing Program
Similarities/Differences
Strategies
Marketing Adaption
Global Strategies
Product
Communication
Pricing
Distribution
Country-of-origin effect
Country image
Consumer perceptions
Branding
Segmentation
Types
Geographic
Demographic
Psychographic
Behavioral
Targeting
Positioning
Value Proposition
Competitive Frame of reference
PODs
POPs
Alternative Approaches
Storytelling
Cultural branding
Equity
Leveraging Secondary associations
Internal branding
Management
Brand Reinforcement
Brand revitalization
Strategy
Branding decisions
Brand Portfolios
Brand Extension
Customer Equity
Growth
Competition
Expanding total market demand
Protecting Market Share
Increasing Market Share
Market-Challenger
Market-Follower
Product-Life Cycle
Style
Fashion
Fad
Stages
Introduction
Pioneering advantage
Growth
Maturity
Decline
Value
Product Strategy
Customer-value hierarchy
Product classifications
Differentiation
Product
Services
Design
Luxury Products
Environmental issues
Product heirarcht
Product Systems
Product Line
Analysis
Length
Product mix pricing
Co-branding
Ingredient branding
Packaging
Labeling
Warranties
Guarantees
Services
Sectors
Government
Private nonprofit
Business
Manufacturing
Characteristics
Place
People
Equipment
Communication material
Symbols
Price
Differentiation
Customer expectations
SSTS
Postsale service strategy
New market offerings
Make
Buy
Wide range of newness
Incremental innovation
Budgeting
Development
Concept testing
Business analysis
Market testing
Commercialization
Idea Generation
Consumer-Adoption process
Awareness
Interest
Evaluation
Trial
Adoption
Adopter groups
Innovators
Early adopters
Early majority
Late majority
Laggards
Pricing
Consumer Psychology
Steps
Selecting pricing objections
Determining demand
Estimating costs
Analyzing competitors
Selecting pricing method
Selecting final price
Geographical Pricing
Cash
Countertrade
Barter
Discounts
Promotional
Differentiation
Changes
Price cuts
Price Increases
Anticipation
Responce
Mass Communications
Budget
Campaign
Media
Sales promotion
Events and experiences
Public Relations
Digital Communications
Online marketing
Social Media
WOM
Buzz
E-mails
Mobile Marketing
Personal Communication
Direct marketing
Direct Mail
Catalog marketing
Telemarketing
Ethical issues
Database marketing
Customer databases
Data warehous
Data mining
Sales force
Structure
Size
Compensation
Recruitment
Training
Supervision
Productivity
Relationship marketing
Steps
Prospecting and qualifying
Preapproach
Presentation
Overcoming objections
Closing
Follow-up and maintenance
Integrated Marketing Channels
Multichannel
Omnichannel
Value networks
Digital channels
Flows
Levels
Sector channels
Customer needs
Members
Vertical
Horizontal
E-commerce
Brick-and-click
Pure-click
M-commerce
Conflict
Retailing
Private labels
Wholesaling
Logistics