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Marketing (People won’t buy what you’re selling if they don’t know it…

- - - - ENTERTAINMENT
        
        stretch the current attention that you receive to create virality and increase attention
        
        what can the end consumer/my audience/someone achieve if they share the advertisement?
        
        Thales terms the process of creating content that allows for the mutual benefit of both consumer and the advertiser as “advertiser symbiosis”
        
        Brand provide entertainment in their ad, because information is usually retrieved from the website.
        
        Sharing
        
        Personality has a strong influence on sharing, especially broad sharing. Extroverted and self-directed (people focused on themselves as opposed to others) are more likely to broadly share ads.
        
        The ads most shared had a special characteristic: they used content that enabled the self-interested person to benefit personally and gain some element of social capital from the act of sharing in 4 ways:
        
        To communicate their values to others.
        
        Create a tribal community on an inside joke.
        
        To be seen as someone with privileged access to good content.
        
        Even to show that they were the center of attention.
      - You need to focus on product or website visitation (brand), not both.
        
        Action focused: go online and do this.
        
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