Responsive text Ads Podcast episode ( (Provide at least 8-10 headlines.…
Responsive text Ads Podcast episode
Provide at least 8-10 headlines.
include a keyword in 2 headlines.
have at least 3 other headlines that do NOT include your keywords.
Provide at least 2 unique descriptions.
Responsive Text Ads
Google recently added in a new advert format they call Responsive search Ads.
Responsive search Ads enable you to build an ad unit from multiple headlines and descriptions. Google then use Artificial intelligence to test out different combinations of those headlines and description lines to find the combinations which perform best for your campaigns.
The aim when building your responsive text ads is to add as many unique, relevant headlines and descriptions as you can. Remember that an of the Ad elements can be shown in any order, so try to make sure they make sense individually or in combinations
Google recommend the following best practice for building effective responsive search Ads.
Provide at least 8-10 headlines. The more headlines you provide, the more options there are to assemble your messages into relevant ads, which may increase performance.Provide at least 5 unique headlines that don't repeat the same or similar phrases.
Be sure to include a keyword in 2 headlines.
Be sure to have at least 3 other headlines that do NOT include your keywords.Try highlighting additional product or service benefits and features, a problem you're solving, or highlight shipping and return information.
Provide at least 2 unique descriptions.Try highlighting additional information about your product or service that isn’t mentioned in your headlines.
Remember that Responsive search ads can show up to two descriptions at a time so adding more than 2 descriptions is really useful.
This New Ad option can work alongside your standard Expanded Text Ads to provide useful additional text ad variations which might perform well for your audience. Try placing might have two expanded text ads together with one Responsive text Ad within any one individual Ad group to see if it can boost performance.
Responsive search ads usually need around 5000 impressions in the “Google Search: Top” segment over 30 days to display a rating in the Performance column.