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10 key out put for stretegic planning (market research (where we are and…
10 key out put for stretegic planning
market research
where we are and who we are
https://www.worldfurnitureonline.com/research-market/the-office-furniture-market-asia-pacific-0058538.html
YYC consultation: research on apex ranking by turnover
brand recognition level in the market - where we really position
product analysis in term of product design/ quality/ value
How many type of market we can go to in office furniture industry
A minor SWOT to define our advantage on delivering different marketing strategies based on the production and brand we have
our positioning - price vs quality
our target market - which level of customer we are aiming on
our product analysis
vision / mission / purpose
[purpose
let people understand and educate them what is a good workplace should be like
With great power come great responsibility
vision
become leading and customer preferred one-stop office furniture center in south east Asia region
previously : is to become largest office furniture centre in malaysia
mission
previously: to provide creative, ergonomic office furniture at excellence quality and values with prompt deliveries through our customer focus and continuos improvement initiatives
now: 5G - great design, great quality, great service, great value, great culture
tagline
create a better workplace
workplacekaki????
workplace insta
apexstyle
cabw?
product efficiency specialist
work with u
core value
everyday improved by 1%
work hard play hard
quality driven?
integrity
proffesionalism
organisation structure
current
future
accountability structure
1,3,5 year strategy
1 year
marketing
whats our 1 page marketing plan
operation
strategy mapout
target achievement
cashflow
process flow management
sales strategy
product development
recruitment strategy
culture onboarding
3 year
5 year
1,3,5 year financial forecast
corporate unique selling point
Largest local chair supply manufacturer in malaysia
SWOT analysis
RIsk analysis