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reading 14 (process (design (preliminary), evaluation (improvement),…
reading 14
process
design
preliminary
evaluation
improvement
prototyping
final design
generation
idea
screening
idea
Slack et al (2011)
QFD
Identify
how
how to meet above
product characteristics
links
between above two
what
customer wants
customer attributes
trade-offs
identify
compromise
compare
competitors
decide
how much?
of which characteristics
design characteristics
design
products
considerations
aesthetics
styling
maintainability
cars service
reliability
durability
ight bulbs
produce-ability
can it be done
service concept
service outcome
service operation
how is it delivered
experience
customers
value
perception of customer
the organising idea
why are we doing it
products
development
categorised
new generation
tech based
vinyl, tape, cd
breakthrough
firsts
mobile phone
enhancement
incremental
modifications
failure
rates
40%
reasons
premature
market ready?
functionality problem
unnapealing
modifications
no better
market research
unsupported
by company
cash flow
scaling problem
understanding
new tech
before education to public
no market
irrespective
innovation
uniqueness
e.g. segway
design thinking
principles
understand
users
lots of ideas to start
reframe ideas
collaborate
business functions
test
see bigger picture
hollistically
Design Council (2008)
4 D's
Define
workshops
creative
develop
ideas
reviewing
discover
research
behaviour led
deliver
prototyping
selection
monitoring