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promotion and branding (Types of promotion (Advertising
Includes;…
promotion and branding
Types of promotion
Advertising
Includes; brochures, leaflets, choice of advertising media, radio, print, TV
Sales promotion
Includes competitions, vouchers, deals, money off
Public relations
Includes speeches, PR stunts and sponsorship
Public relations
Includes speeches, PR stunts and sponsorship
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USP
Unique selling points – how a business can gain competitive advantage by being the only business in the market to offer that product or service.
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