Please enable JavaScript.
Coggle requires JavaScript to display documents.
B207 - Block 1 - Big ideas in organisations (Finance 3 # # (Traditional:…
B207 - Block 1 - Big ideas in organisations
Marketing
Focusing the offering
Market
Segmentation
Psychographic
Geographic
Deomgraphic
Behaviourable
Positioning
Targeting
Differentiated
Undifferentiated
Customised
Concentrated
Marketing Concept
Mission, vision and values
Marketing process
Strategic windows
Marketing Research
Data Collection
Marketing research
Marketing intelligence
Organisational
Quantitate data
Qualitative data
Ethics
Process of marketing research
Refining the research design
Main research collection
Exploratory research
Analysis & interpretation
Research planning
Reporting of findings
Marketing Environment
Micro Environment
Suppliers
Competitors
Marketing Intermediaries
Publics
Customers
Competitive strategy
Macro Environment
(E) Ethical Factors
(L) Legal Factors
(P) Political Factors
(E) Environment Factors
(E) Economic Factors
(T) Technological Factors
(S) Social Factors
Marketing Mix
7 P's
Price
People
Promotion
Physical evidence
Place
Product
Process
Operations
#
Process design
#
4 V's
Variety
Variation
Volume
Visability
Process choice
Layout choice
Detailed design
Product / service design
#
Design thinking
New product design
Quality function deployment
Operations strategy
Performance objectives
Speed
How quickly the product is produced
Quality
Products made to a good standard
Flexibility
Variety, mix, or volume of product
Sustainability
Is the product environmentally, socially and economically sustainable
Cost
Best value for money
Dependability
Keeping to delivery dates etc.
Focused operation
Transformation process
#
Decision Areas
Supply chain development (e.g. how many suppliers)
Technology (e.g. most up to date equipment)
Capability and facilities (e.g. warehouse size)
Workforce (e.g. skills and capabilities)
Importance
Enhance revenues
Minimise capital
#
Reduce costs
Develop capabilities & competencies
Operations management
#
Implements
Managing resources
Managing outputs (e.g. customer satisfaction)
Managing processes (e.g. planning and scheduling)
Managing inputs (e.g. materials)
The Hayes and Wheelwright four-stage model
Stage 2: Externally neutral
Stage 3: Internally supportive
Stage 1: Internally neutral
Stage 4: Externally supportive
Globalisation
#
Outsourcing
Onshore
Offshore
International Trade
Finance
#
#
Traditional: Types of financing for SMEs (Oliver, 2017)
Debt factoring
Bank loans
Working capital management
Leasing
Retained earnings
Equity finance
Bank Overdrafts
Venture capital and private equity
New alternatives
Peer to peer
Micro financing
Crowd funding
Customer funded
Roles
Capital
Liquidity
Constraints for expansion
#
#
Risk vs Return
