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1081_CDPS_G1 [PR] Chapter 9 – Metrics (metrics of traditional pipeline…
1081_CDPS_G1
[PR] Chapter 9 – Metrics
metrics of traditional pipeline business
key numbers
inventory turns
operating income
cash flow
the efficiency with which value flows through the pipeline
ancillary metrics
gross margins
overhead
return on investment
crucial metrics in the startup phase
cash flow
profit margins
revenues
focus on flow of value from one end of the pipeline to the other
Stage 1: The startup phase
Core interaction
Liquidity
Tracking the percentage of listings
interaction on different platform
marketplace
user's greater degree of engagement
professional networking
imformation and entertainment
appropriate time period
vital metrics
:check:users commitment and active usage of the platform
E.x the rate of growth in active users
:green_cross:sign-up
hard to recognize the value
Matching quality
Delivering value
Stimulating long-term growth
precise matching can lower users' search cost
quickly and accurately
long term participant
more active users
concrete quantity
track the sales conversion rate
Expressing the percentage of searches
High percentage = better
No single answer
the interaction percentage for particular users with the long term rate of activity
Trust
Feel comfortable with risk
:check:Airbnb, rating system which make it trustable
:green_cross:Craigslist, free online notice board that could cause crisis
improve trustworthiness by excellent curation of participants
Stage 2 : The growth phase
Producer
Producer to consumer ratio
active rate of users
interaction failure
:warning:Producer fraud
LTV
Selling, Listing
Consumer
Frequency of
Searches
Consumptions
Conversion Rate
Asking
Stage 3 : The maturity phase
Lean startup
metrics
testing when you are implementing
incremental innovation
three requirements
drive innovation
adapt to the needs of users
remain vibrant
high signal-to -noise ratio
facilitate resource allocation
Metrics design
3A's test
actionable, accessible, auditable
Vanity metrics
movement that would help focused on what is most likely important
Ask yourself! If you are in a user-satisfied ecosystem
The new measurement on Platform
the rate of interaction success
the factors that contribute to it
facilitate positive network effect
focus on the creation, sharing, and delivery of value throughout the ecosystem
the numbers of users
Team member
105106065 王泰然 Frank
106212022 蔡昀雯 Winnie
105212042 金純之 Sunny
105212048 謝其佑 Jason
106212004 郭儀中 Eva
105212017 賴珮綺 Christy