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Content Writing Framework (Purpose (Relate all content to key message(s),…
Content Writing Framework
Purpose
Relate all content to key message(s)
Touch on relevance
Key message(s) identified
Edit
First draft
Second draft
Digital Content Optimization
Bulleted or numbered lists when needed
Optimized for search using SEO practices
Headline
Sparks interest
Evokes emotion
Encourages reader to continue
Hook
Captures attention
Leads reader directly into content
Research
Voice