Changing consumer behaviour at local community level is key to creating a…
Changing consumer behaviour at local community level is key to creating a global sustainable world.
Local community = client
Goal: Improve their practices by making them more sustainable
App which tracks usage of water and electricity so that they can then understand where their maximum usage is and how to minimize it
Calculates the usage and recommends the amount of change needed to become sustainable
A game which raises awareness about the usage of water, electricity and food wastage as it quantifies the usage through virtual technology.
When they complete a task they can see how much water, electricity or food is being wasted and alternatives to it
When they conserve food, water or electricity they get points
NGO - Dogs
Neighbourhood water and food stations locations and filling visible to the entire community
Allow users to know where to go to donate excess food and water for the dogs
Provides information about what is suitable to feed the dogs
Changing the behaviour of the local community to be more sustainable
Goal: Ensure that the stray dogs in the community are receiving sufficient food and water
Goal: To combat food wastage and boycott unsustainable products
When a food product is selected and scanned the amount of water used, electricity and the carbon footprint of the product will appear. The alternatives will also be shown so that consumers are aware and actively participate in selecting sustainable products as opposed to the most convinient ones.
Changing consumer behaviour at a local community level which in turn will lead to a more sustainable world as harmful products are being boycotted. This will eventually lead to change in the products that corparations are marketing.
A website where you enter what ingredients you have and it gives you a sustainable recipe to use
Target Audience: Food enthusiast who wastes (wider audience everyone)
Anyone looking to invest in growing plants can use the website to learn about which plants are most suitable for their area. This will ensure the plants people are growing are appropriate for their environment and have positive impacts on their surrounding and their lives.
Prototype for Haryana - extremely polluted so that could be a main focus; plants that purify the air.
Consumer behaviour can be defined as the trends in purchasing and using of goods and services. This extends to the disposal and boycotting of products and services.
Consumers chase the newest trends in terms of technology and sustainability. Often looking for comfort over all else.
The desire for comfort overrules the impacts of the product on the world
However, today we can see consumers starting to boycott certain non-environmentally friendly products such as plastic straws in the #savetheturtles movement.
This greatly impacted the behaviour of the market as many large multinational corporations have begun to replace the boycotted products, proving that the behaviour of local communities has impacts on the market which is key to creating a global sustainable world.
A consumer is any entity which drives the market and its trends as it is actively purchasing the merchendise.
They create the demand for certain products
They are the source of the existence of a market