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Principles of Social Research, Qualitative Interviewing (Analysis…
Principles of Social Research
Qualitative Interviewing
In-depth interview
narrative
semi-structured interview
structured interview
free-listing
Analysis
begin during data assessment
Thematic Analysis
codes= emergent themes across participants (no prior field of interest)
deductive and inductive
codes and second-level codes
Framework Analysis
policy-orientated
codes = emergent themes across participants (withing the field of interest)
deductive
Grounded Analysis
challenging the limitations of existing theories
coding to saturation
constant case comparison
deductive (working down)
pre-existing idea generated before the study
key themes refined based on data
inductive (working up)
data generates ideas & categories
key themes are grounded in data
Bias
interviewer
responder
Strengths
theories are based on partipants's understanding
captures the meaning
Limits
no statistical testing possible
large sample not possible
time consuming
more subjective to researcher's interpretation
less credibility among policy-makers
selective data collection & analysis
Data Collection Methods
Personal Interview
Phone Interview
Postal self-completion
Household drop-off
Internet survey
Questionnaire design
Bias
Social desirability
satisficing
deviation and faking bad
acquiescence (agree > disagree)
end-avoidance and positive skew
Validity
content validity
criterion validity
construct validity
face validity
Resources:
Survey question bank
UK Data Archive
Questionnaire Appraisal System
Data
subjective measure
objective measure
linked data
Quality of Research
Measurement
who is the researcher?
reliable?
valid?
Sampling
representative sample?
Design
Generalisability
Ethics