Experience at reading/buying books
USER PROFILE
Demograpgics
Male and female
Location: Mainly Spain, but extendible to other places
60% people between 26 and 35 years
GENERAL BEHAVIORS
68% of users prefer to buy their books at a book shop
A 40% also buys them online
Most of users have read between 1 and 3 books in the last 6 months
Most of users, a 76%, prefer to read books on paper vs a 20% that reads only on digital devices
Most of users (72%) choose a book by its gendre. Also, a 40% looks for opinions online and another 40% tends to read books from previously known authors
PAIN POINTS
GIVE BOOKS AS A PRESENT Most of users love to do it, however they find difficulties
"I only give books if I know that this person wants something specific"
NOT FINDING AN SPECIFIC BOOK AT A BOOK SHOP
SOME BOOKS ARE REALLY EXPENSIVE Not everybody is willing to pay 20 euros for a book
"It is something very personal"
"I don't know what they are going to like"
A lot of people trusts friends / relatives advices