Experience at reading/buying books

USER PROFILE

Demograpgics

Male and female

Location: Mainly Spain, but extendible to other places

60% people between 26 and 35 years

GENERAL BEHAVIORS

68% of users prefer to buy their books at a book shop

A 40% also buys them online

Most of users have read between 1 and 3 books in the last 6 months

Most of users, a 76%, prefer to read books on paper vs a 20% that reads only on digital devices

Most of users (72%) choose a book by its gendre. Also, a 40% looks for opinions online and another 40% tends to read books from previously known authors

PAIN POINTS

GIVE BOOKS AS A PRESENT Most of users love to do it, however they find difficulties

"I only give books if I know that this person wants something specific"

NOT FINDING AN SPECIFIC BOOK AT A BOOK SHOP

SOME BOOKS ARE REALLY EXPENSIVE Not everybody is willing to pay 20 euros for a book

"It is something very personal"

"I don't know what they are going to like"

A lot of people trusts friends / relatives advices