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Big Idea in Organization :star: (The Marketing Mix Product (Product…
Big Idea in Organization :star:
The Marketing Concept :pencil2:
Mision,Vision,Value
Coorperate Strategy
Marketing Process
Organizational Opportunities and Resources
Marketing Function
Marketing Orientation
the Marketing environment :silhouettes:
Competitive Advantage
Competitive Positions and Differentiak Advantage
The Macro Environment
Objectives and strategic focus
The Micro Environment
Marketing Research
Marketing Research in small business and non profit organization
Ethic and Marketing research
The Process of Marketing Research
The Roles of Marketing Research
Focusing and Offering
Segmentations
Targeting
Markets
Positioning
The Marketing Mix Product
Product Development
Market Business Analysis
Product Planing In Detail
New Product Development
Test Marketing
Commersialisation
Product
The Marketing Mix
Marketing Mix Place
Distibution Channel
Multiple Distribution
Collaborative Distribution
Co Loading
Continuous move routing
Backhaul
Physical Internet
The Marketing Mix Promotion/ Marketing Communication
The Promotion Mix
The Communication Process
The Marketing Mix Pricing
Product Mix Pricing
Pricing In Business Market
Factor that Affect Pricing
Approach for Informing Pricing Decision
Types Of Pricing
Ethical Considerations
The Marketing Mix for Service and Non Profit Marketing
Process
Physical Evidence
People
Operations Management
Management Resources
The Nature of the Operation Managers Role
The Importance of Operation
Operation Strategy
Performance Objective
Linking Operations Strategy and Performance Objectives
Performance Trade offs
Focus Operations
Operation Strategy Market Influence Model
Marketing and Operations Coordination
The Importance of Strategic Coordination
Improving Coordination
Produt and Service Design
Design as a Process
a Base step approach to process design
Process Choice
Project Process
Jobbing Process
Btch Process
Continuous process
Mass Process
professional service
serice shop
Lay out
understanding the design factor
variety
Variation
Volume
Visibility
Detail Design
Design Thinking
The Importance of new Product Design
Design of Product and Service
Quality Fucntion Deployment
Raising Finance for Small Medium sized organization
Bank Overdraft
Equity Finance
Financing through debt
Lease Finance
Financial Through Retain earnings and Working Capital Management
Venture Capital and private equity