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Enhancing the engagement of senior citizens (Research (Contextual Research…
Enhancing the engagement of senior citizens
Rationale for the programme
Social Impact
Isolation of senior citizen
Culture welfare
Case Study
Analysis of current programme
Internal factors
Validity
Targeting
Gender
Women foucsed :check:
Need/Interest
Characteristics
Brining young kids
Promotion (Publicising)
Method
Email
call
poster
Targeting
over 55
Resource
Space
Garden :check:
Cafe :check:
Stage :check:
Facility
Screen :check:
Seats (80~100) :check:
Talent
Acting :check:
Singing :check:
Preparation
Lack of time and resource to market research :red_cross:
External factors
Accessibility
Location
Transportation
Position
Timing
Overlap with other event :red_cross:
Competitors
Differenciation
Partnership
Difficulty in stable relationship :red_cross:
Research
Interview
BBD
Done (4/11) :
Experts
Local community
Professionals
Survey
beneficiary
Absence :red_cross:
Community response
Street
Community centre
Contextual Research (~11/11)
Case Study
Academic Research
Region/City
Organization
Result / Proposal
suggestion for improvement of current progamme
suggestion for new programme
Customer Needs
Art engagement
More Attandence
Promotion
Key concept for solution
Joshua
Mark
Collective Impact
cooperate with partners
Customer need based
Sustainability
Sam
Doris
Jasmin
Meaning of Icon
:check: Point don't have problem
:red_cross: Point needs to be improved
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