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FHS (Emails (Kick off email, Follow on 1, Follow on 2, Follow on 3, Follow…
FHS
Emails
Kick off email
Follow on 1
Follow on 2
Follow on 3
Follow on 4
Digital support channels
Awareness
Facebook dark posts
GSP Google Search Promotion
Conversion
Facebook lead gen
DV360
Objectives
Targets
Summary
Next steps
Key timings
Strategy
Channels
Audience