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chapter 4 (4.2 (bill of materials (BOM) (product structure, bill of…

- - - - item master file
        
        product structure
- - - - market development
      - product development
      - market penetration
      - diversification
- - - - design for assembly (DFA)
- - - - push phase
    - - pull phase
    - - cost phase
    - - extras phase
    - - cash phase