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Product and process (4.4 Product lifecycle management (Interfaces, Chain…
Product and process
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4.6 Product range
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Downgrading
implies the expansion and/or adjustment of the existing product range with one of more products that have a lower price and quality level
Portfolio approach
BCG 2 criteria
- the growth in turnover for the whole market
- the relative market share of company's own product
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4.1 Product terminology
Types of products
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parts are single products, not assembled
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4.2 Product structures
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A finished product has a number of layers, made of compound items and/or parts
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