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LO2 Revision (Above the line advertising (deployed around wider audience,…
LO2 Revision
Above the line advertising
deployed around wider audience
billboards
television
not directly controlled by the company selling the goods
press advertising
radio
bus stops
Below the line
content marketing
products promoted in media other than mainstream
social media
measurable and more targeted
conversion driven
paid search
Traditional Advertising
mass media, "paid media"
billboards
television
commercial messages to wide audience
print, newspapers
Web 2.0 technologies
websites that allow anyone to share anything online
blogs
social networking
podcasting
gets personal material seen by audiences
Technical convergence
enables different technologies to operate efficiently as one system.
computer system
tv
radio
computer games
Narrowcast channels
cable television
send data to specific type of recipients
internet uses narrowcast and broadcast
small idea rwches wide audience
Downloading and streaming
downloading is when you take a file and copy it to a device
streaming is when your device receives data constantly
download is stored
streaming is played as its available
Black box
a device which can be viewed in terms of its inputs